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The excellence of printing on glass

The demand for personalization of glass bottles or drinking glasses has been on the rise for several years. The perfect packaging design can be achieved by printing on glass. Glass printing has been perfected in recent years and has excellent printing quality. Glass bottles and drinking glasses are printed at Univerre Pro Uva’s printing center in the canton of Vaud in Switzerland. With 5.8 million glass objects printed annually, Univerre has the experience and know-how to effectively finish your glass packaging or drinking glasses. Univerre Pro Uva offers you different types of printing to realize your packaging design according to your wishes.

The different types of printing on glass

The different types of printing mean that we can meet all customer requirements. The perfect packaging design is not only about aesthetics, but also about representing the brand or company as expressively as possible. Strong branding and exceptional packaging are key to enticing future customers to try the product. The glass bottle is one of the most important tools to give the brand the necessary momentum to stand out in the market. With the different types of printing on glass, you can definitely stand out from other brands.

Screen printing and digital printing

Screenprinting on glass

Screen printing

The screen printing process on glass allows up to 6 colors to be printed on a glass bottle or drinking glass. In the screen printing process, precious metals such as gold or platinum can also be printed to complete a perfect packaging design. In this process, ceramic ink is burned into the glass. All glass objects, which are printed with a screen printing process, are dishwasher safe.

Discover more about screen printing

Digital printing on glass

Digital printing on glass

Univerre Pro Uva invested in a state-of-the-art digital printer in 2020. This especially as the packaging designs on the market are becoming more complex and creative. With a digital printer for glass, the possibilities for personalization are expanded by a lot.

Discover more about digital printing

The difference between Screen Printing and Digital Printing

Through these two different printing methods, we can cater specifically to customer needs.

Digital printing and silk screen printing can meet every need of the customer.
Digital printing and silk screen printing can meet every need of the customer.

Digital Printing on Glass

After extensive research and development work, Univerre now presents to you the innovative technology of digital printing. This advanced method allows for personalizing your glass packaging in variable quantities with an unprecedented variety of colors and graphics.

Digital printing is a quick and easy way to print photos.
Digital printing is a quick and easy way to print photos.

Printing Photos

A regular photo can be quickly and easily printed onto a glass packaging.

The background was removed and a colored relief was added.
The background was removed and a colored relief was added.

Photo Editing and Relief Effect

A photo can be edited to be isolated, and elements in the image can be printed in relief, adding an additional tactile experience.

In part of the original file, the color was removed and printed only in transparent color. This creates a valuable haptic effect.
In part of the original file, the color was removed and printed only in transparent color. This creates a valuable haptic effect.

Transparent Printing

Color can be removed from the photo, making the print transparent. This not only creates a tactile experience but also a visual one, giving the impression of a unique bottle shape.

In digital printing, variable data can be inserted. This means that each glass package can have a different name, number or text.
In digital printing, variable data can be inserted. This means that each glass package can have a different name, number or text.

Hyper-Personalization

Hyper-personalization means each glass packaging can be individually customized through variable data. Want 100,000 bottles with 100,000 different names? No problem, this is possible with the digital printer.

Using special techniques, NFC tags can be overprinted with the desired design.
Using special techniques, NFC tags can be overprinted with the desired design.

Digital Printing and NFC Tag

Univerre can make your glass packaging smart by attaching an NFC tag. Not only does your glass packaging become “smart,” but with digital printing, we can overprint the tag so that it blends into your design.

Through specialized knowledge, designs are also visible through the opposite side of the glass packaging.
Through specialized knowledge, designs are also visible through the opposite side of the glass packaging.

Mirroring Effect

Unlike screen printing, the back of the print in digital printing is white. This means a white area is visible when looking through the design from the back. However, through a special process, we can adjust the design so that it’s visible from all sides with its full color brilliance. This technique is called “mirroring” – visible from all sides.

Screen Printing on Glass

Screen printing is a technique that uses a screen and ceramic inks. In the screen printing process, the design is applied to the bottle through a fine mesh screen, creating a flat, two-dimensional design that sits on the bottle’s surface. After applying the ceramic ink to the glass bottle, the bottle is exposed to an oven at temperatures of 500 to 800 degrees for about 2 hours. The ceramic ink is essentially fired into the glass, making the print on the bottle dishwasher-resistant.

Thus, a separate screen is needed for each color. At Univerre, we can print up to 6 colors using the screen printing process.

The original design was vectorized and shines in screen printing.
The original design was vectorized and shines in screen printing.

Vector File

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One color screen printing
One color screen printing

Monochromatic Printing and Engraved Effect

Thanks to the wide range of colors, vector files can also be designed in monochrome. An engraved effect can also be achieved with colors like “matte gray” or “frosted.”

The design was enhanced with metallic effects, such as gold or platinum.
The design was enhanced with metallic effects, such as gold or platinum.

Precious Metal Printing

In screen printing, precious metals like real gold or platinum can be printed. Metallic-effect colors can also be printed. This is excellent for elevating your product and giving it a premium feel.

Latest projects of Glass printing

Univerre offers you various printing techniques for your glass or drinking glass packaging. When we look at purchasing habits, we see that sight, touch and sound play an important role in increasing the sale of your products. With the various printing techniques, Univerre offers you the perfect solution for each product.

Screen printing

Digital printing

Packaging design: The experience of our customers

Excellent product quality is critical if a brand or product is to succeed. However, strong branding should not be underestimated. After all, this is what entices customers to buy a product in the first place. Attractive, innovative and very creative packaging designs are an important tool to give a brand the necessary momentum on the market.
Recent studies show that one in three consumers wants to buy personalized products or services. Consumers today are increasingly looking for products that are authentic and distinctive. An important criterion here is also the emotion that the customer feels when he sees a special packaging design. The authenticity that the customer is looking for reflects trust and honesty, which a brand and its packaging design should communicate.

A personalised glass packaging and it’s reaction

packaging design modernity
packaging design authenticity

Have you ever wondered what reaction a personalized glass packaging evokes in a consumer? Univerre Pro Uva got to the bottom of this question and conducted a scientific study.

For this purpose, wine bottles with a silk-screen print and an identical copy with a label were shown to a representative sample of 120 participants, between 25 and 60 years of age. The aim of the study was to analyze the perceptions of a wine bottle with an unusual packaging design (for example, a silk-screen print), compared to an identical glass bottle with a label.

“An exceptional and innovative packaging design not only gives the product a modern look, but the brand is perceived as authentic”

The study concludes that the use of screen printing improves the perception of the brand. This is due to an exceptional packaging design, perceived as increasingly authentic. From a marketing perspective, it can be concluded that the product is thus seen as “Honest”.

Get in Touch with our Team

Beutler Danka

TABLE GLASSES

Beutler Danka

TABLE GLASSES

Burgat Olivier

Head of Sales Swiss Romandie and Valais

Burgat Olivier

Head of Sales Swiss Romandie and Valais

Chudy Loïc

International Sales

Chudy Loïc

International Sales

Erismann Joel

SUISSE ALÉMANIQUE

Erismann Joel

SUISSE ALÉMANIQUE

Effretikon

La Rocca Marcello

Tessin & Suisse alémanique

La Rocca Marcello

Tessin & Suisse alémanique

Responsable de ventes Suisse allemande & Tessin

Lehmann Martin

Suisse alémanique

Lehmann Martin

Suisse alémanique

Longo Jimmy

Tessin & Suisse alémanique

Longo Jimmy

Tessin & Suisse alémanique

Meyer Safrane

Suisse Romande

Meyer Safrane

Suisse Romande

Naselli David

Chief of Sales and Marketing Officer

Naselli David

Chief of Sales and Marketing Officer

Marketing | Marketing & Ventes

Schornoz Sébastien

Suisse Romande

Schornoz Sébastien

Suisse Romande

Vuignier Etienne

Suisse Romande

Vuignier Etienne

Suisse Romande