Printing excellence

The excellence of printing on glass

The demand for personalization of glass bottles or drinking glasses has been on the rise for several years. The perfect packaging design can be achieved by printing on glass. Glass printing has been perfected in recent years and has excellent printing quality. Glass bottles and drinking glasses are printed at Univerre Pro Uva’s printing center in the canton of Vaud in Switzerland. With 5.8 million glass objects printed annually, Univerre has the experience and know-how to effectively finish your glass packaging or drinking glasses. Univerre Pro Uva offers you different types of printing to realize your packaging design according to your wishes.

The different types of printing on glass

The different types of printing mean that we can meet all customer requirements. The perfect packaging design is not only about aesthetics, but also about representing the brand or company as expressively as possible. Strong branding and exceptional packaging are key to enticing future customers to try the product. The glass bottle is one of the most important tools to give the brand the necessary momentum to stand out in the market. With the different types of printing on glass, you can definitely stand out from other brands.

The difference between Screen Printing and Digital Printing

Through these two different printing methods, we can cater specifically to customer needs.

Packaging design: The experience of our customers

Excellent product quality is critical if a brand or product is to succeed. However, strong branding should not be underestimated. After all, this is what entices customers to buy a product in the first place. Attractive, innovative and very creative packaging designs are an important tool to give a brand the necessary momentum on the market.
Recent studies show that one in three consumers wants to buy personalized products or services. Consumers today are increasingly looking for products that are authentic and distinctive. An important criterion here is also the emotion that the customer feels when he sees a special packaging design. The authenticity that the customer is looking for reflects trust and honesty, which a brand and its packaging design should communicate.

A personalised glass packaging and it’s reaction

Have you ever wondered what reaction a personalized glass packaging evokes in a consumer? Univerre Pro Uva got to the bottom of this question and conducted a scientific study.

For this purpose, wine bottles with a silk-screen print and an identical copy with a label were shown to a representative sample of 120 participants, between 25 and 60 years of age. The aim of the study was to analyze the perceptions of a wine bottle with an unusual packaging design (for example, a silk-screen print), compared to an identical glass bottle with a label.

“An exceptional and innovative packaging design not only gives the product a modern look, but the brand is perceived as authentic”

The study concludes that the use of screen printing improves the perception of the brand. This is due to an exceptional packaging design, perceived as increasingly authentic. From a marketing perspective, it can be concluded that the product is thus seen as “Honest”.

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