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Digital printing on glass

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Digital printing on glass

After years of research and development Univerre, can present you the innovative digital printing technique. Digital printing offers the possibility to customize your glass packaging in flexible volumes with an unlimited amount of colors and graphics. Digital printing on glass has been perfected over the last few years and can now offer an incredible variety of possibilities for personalisation on glass packaging. It allows for flexible production levels, as well as an extensive range of colors and graphics. You can tailor any kind of custom tableware or bottles to your desire, such as :

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Printing excellence. To strengthen your brand appearance.

The scientific study by Univerre Pro Uva Sa in collaboration with the Institute for Neuroscience Mind Insights was the first to measure consumer reactions to glass bottles with a print. The results show that the use of a print gives the product a very modern look, giving the consumer the feeling that it is an exceptional product and a modern company that stands out from the rest. The Mind Insight Institute concludes that printing for a glass packaging for the beverage industry can be of great interest to personalize the glass packaging in order to position the company in the market as “Authentic” and “Modern“.

digital printing

Digital printing: Glass printing perfected!

The trend towards the personalisation of objects has been on the rise in recent years. To offer its customers the best possibile personalisation service, Univerre has decided to invest in a new digital printing machine for its Swiss printing plant near by Lausanne. Digital printin on glass has been perfected over the last few years and can now offer an incredible variety of possibilitites for personalisation on glass packaging.

Creativity

There are no limits to creativity. A photo, a picture or a memory. Become an artist and transform your glass packaging into a unique work of art.

Unique an personal

Every glass packaging becomes unique! What if your customer receives the glass packaging or drinking glass with his name or a number on it? Each product becomes unique and can be adapted to the needs of the consumer.

3D effect

Digital printing on glass makes it possible to unite all senses. From now on glass packaging becomes a tactile experience with three-dimensional effects. Transparent and coloured embossing is now possible. Until now, custom-made glass packaging has required costly and time-consuming investments in design and production. This process makes it practically impossible for brands to produce small runs. Rarely do we see an artisan brewed beer or a seasonal product in a custom glass packaging. This changes with digital printing: with 3D printing, brands can make a strong differentiation on a glass packaging, turning the standard bottle into a canvas for your creativity.

Personalization already from 1 piece

As the Swiss leader in the design of glass packaging and drinking glasses, Univerre is capable to provide printing for your glass packaging in excellent quality – and almost any quantity.

For large customers from one pallet, you will be accompanied by our competent team from the idea to the realization.

With our sub-brand Glassmania, we also target customers who only want to personalize a small amount of glass packaging. The sub-brand Glassmania you can choose between digital printing and silk screen printing. Our online design tool provides you with a perfect preview of your design, animated and in 3D. You can also upload your own design as print-ready file. Develop your own design online – with an easy to use toolbox of stickers, colors and fonts. Select the glass you love, from a large choice. Quick and easy personalization of drinking glasses, jars, and bottles.

Digital printing examples

Why is the customization trend growing?

There are several reasons why the trend towards personalisation of objects has been on the rise in recent years:

1. Desire for uniqueness

In today’s world, where mass-produced products are prevalent, people are seeking ways to stand out and express their individuality. Customised or personalised products allow individuals to showcase their unique preferences, tastes, and styles.

2. Emotional connection

Personalisation allows people to form an emotional connection with their possessions. A personalised item, whether it’s a piece of clothing, a phone case, or a piece of a bottle, becomes more meaningful to the owner because it is specifically tailored to their personality or preferences.

3. Improved technology

Advances in technology have made personalisation more accessible and affordable. It is now easier than ever to personalise products using online tools or apps, and companies are increasingly offering personalised products and services.

4. Social media and sharing culture

Social media platforms have made it easier to showcase personalised items to a wider audience. People can share photos of their customised products with friends and followers, increasing the visibility and popularity of personalised items.

Overall, the trend towards personalisation of objects is likely to continue as people seek to express their individuality and form emotional connections with their possessions in a world dominated by mass-produced products

The 8 advantages of digital printing on glass

The advantages for digital printing are:

1. Endless design possibilities

There are no limits to creativity. A photo, a picture or a memory. Become an artist and transform your glass packaging into a unique work of art.

Personalised Falco Gin glass.

2. 3D effect

Digital printing on glass makes it possible to unite all senses. From now on glass packaging becomes a tactile experience with three-dimensional effects. Transparent and coloured embossing is now possible. Until now, custom-made glass packaging has required costly and time-consuming investments in design and production. This process makes it practically impossible for brands to produce small runs. Rarely do we see an artisan brewed beer or a seasonal product in a custom glass packaging. This changes with digital printing: with 3D printing, brands can make a strong differentiation on a glass packaging, turning the standard bottle into a canvas for your creativity.

anniversary bottle 175 Fassbind

3. High level (hyper) personalisation

Every glass packaging becomes unique! What if your customer receives the glass packaging or drinking glass with his name or a number on it? Each product becomes unique and can be adapted to the needs of the consumer.

Hyperpersonnalisation with digital printing.

4. Enhanced storytelling

In the world of marketing, branding plays an important role. If you want to attract new customers and be in the lasting memory of them. Because nothing stands out more on a shelf than a personalized bottle with an exceptional design. Silk screen printing is a great way to add custom designs and artwork to glass surfaces in your home decoration or office decoration. From drinking glasses to jars, and vases, this method of decorating can be used to create unique pieces that tell your story and therefore will stand out from the crowd.

Story telling with Buchmann weine.

5. Personalisation already from 1 piece

As the Swiss leader in the design of glass packaging and drinking glasses, Univerre is capable of providing printing for your glass packaging in excellent quality – and almost any quantity.

For large customers from one pallet, you will be accompanied by our competent team from the idea to the realization.With our sub-brand Glassmania, we also target customers who only want to personalize a small amount of glass packaging. The sub-brand Glassmania allows you to choose between digital printing and silk screen printing. Our online design tool provides you with a perfect preview of your design, animated and in 3D. You can also upload your own design as a print-ready file. Develop your own design online – with an easy to use toolbox of stickers, colors and fonts. Select the glass you love, from a large choice. Quick and easy personalization of drinking glasses, jars, and bottles.

6. Create impressions 

Digital glass packaging often captures the attention of customers due to its many visual possibilities. This encourages them to learn more about the product, creating a memorable connection through a visual and tactile experience, thus increasing the likelihood of a purchase.

7. Enhance customer loyalty

Univerre’s specialized printing techniques create a lasting impression, fostering customer loyalty and deepening their connection to the product.

8. Improve brand reputation

By utilizing digital printing, you can create a unique and memorable brand identity that will help to improve your company’s reputation. It is an effective way to showcase your products and services in a professional and engaging manner. With the right design, you can create a lasting impression on customers and potential clients.

KEY FIGURES

38

Years of experience

700

Choices of products

145

Millions of glass packages sold per year

77

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