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Innovation

GLASS PACKAGING WITH NFC TAG

Univerre makes your glass packaging intelligent: an NFC tag enables a direct and interactive connection between your product and your brand with the customer.

Our state-of-the-art dashboard not only gives you detailed insights into when, how, who and where your product is being interacted with, but our customised solution also allows you to build an emotional connection with your customers.

A solution to successfully sell your product in the future

We are aware that alcohol consumption has declined in recent years and that the drinking habits of the new generation have changed, presenting the industry with new challenges. For the new generation, it is not important to explain how a drink is produced, but above all why it is produced. Emphasising the ‘why’ creates emotional resonance with consumers who are looking for deeper reasons to fall in love with a product.

Our solutions
The Rosécco Fortunella sparkling wine from Cave du Rhodan becomes a real customer experience thanks to the NFC tag and digital printing.
The Rosécco Fortunella sparkling wine from Cave du Rhodan becomes a real customer experience thanks to the NFC tag and digital printing.

Our NFC technology enables more than just redirection to a standard landing page;

IT CREATES AN EMOTIONAL CONNECTION TO YOUR BRAND BY TAKING CUSTOMERS THROUGH EXPERIENCES THAT TRIGGER EMOTIONAL REACTIONS.

Are you ready to utilise the potential of smart packaging?

Get in touch with us and we will show you the incredible possibilities with NFC on glass packaging.

Make an appointment

Some of our NFC projects

Teaser: The Rosécco Fortunella sparkling wine from Cave du Rhodan becomes a real customer experience thanks to the NFC tag and digital printing.
SmartPackaging: An intelligent ginger liqueur bottle
A product picture decorated with digital print with the date of the Sierre-Zinal race and their 50th edition.
Smart beer bottle with an NFC tag and a digital sommelier.
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