IMA’Gin Gin Bottle: A Project at the Heart of the Vaud Alps
IMA’Gin is above all a story of connection. Behind this project are Anne Sophie and Gretel, two different yet deeply complementary personalities. One moves forward with the energy of intuition, the other with the patience and wisdom of the seasons. Together, they create a natural balance, much like the mountains and valleys that shape the landscapes of the Alps.
Their collaboration was born from a shared project aimed at showcasing the Vaud Alps. Through a series of working sessions held in Aigle, they discovered common values that now give full meaning to the IMA’Gin project: a passion for gin, respect for nature, conviviality, and the joy of sharing. IMA’Gin embodies a true vision of Alpine living, inspired by the terroir and by authentic moments meant to be shared.
The Story Behind the Product: A Gin Inspired by the Alps
IMA’Gin is much more than a simple craft gin: it is an invitation to discover the world of the Vaud Alps. Born from a deep attachment to these landscapes, the project reflects the founders’ desire to capture the essence of the mountains through their creations. Each recipe highlights ingredients gathered from the region, allowing every bottle to express its richness and character.
The project is designed as a story unfolding through several chapters. The first is entitled “IMA’Gin – Volume 1: The Encounter.” This choice is far from accidental. It reflects the way the creators see their journey: as a series of meaningful moments built over time, in the heart of the Alps.
Gin becomes a true vehicle for experiences: every tasting invites people to discover a location in the region thanks to the GPS coordinates printed on the bottle, encouraging everyone to explore these landscapes so dear to the founders and discover the Vaud Alps.
Bottle Personalisation: A Key Element of the Project
In the world of spirits, a bottle is far more than just a container: it often represents the very first interaction between a brand and its audience. Even before tasting, it captures attention, tells a story, and conveys the identity of the product. This is exactly the ambition behind IMA’Gin, a gin inspired by Alpine nature and born from a human connection.
From the earliest stages of the project, the founders understood that the bottle needed to play a central role in the brand’s universe. Their goal was not simply to create packaging, but rather a true object capable of embodying the spirit of the gin and reflecting its regional roots. They therefore chose a wine bottle to break away from traditional gin codes and pay tribute to the wine region where their meeting marked the beginning of the IMA’Gin adventure.
To reinforce this distinctive identity, they chose to move away from the classic label in favor of screen printing directly onto the glass. This technique provides an elegant and premium finish. The design notably incorporates Alpine topographic lines, the geographical location of the project, and GPS coordinates that firmly anchor the product in its territory. The name IMA’Gin naturally blends into this minimalist visual universe.
Thanks to this approach, the bottle becomes much more than packaging: it transforms into a true storytelling medium and a brand object in its own right. Every detail contributes to making this personalised gin bottle a distinctive creation capable of conveying the IMA’Gin universe at first glance.
FAQ – Gin Bottle Personalisation
Why personalise a gin bottle?
Personalising a bottle helps create a strong and memorable identity. In the premium spirits industry, packaging plays an essential role: it catches the eye, enhances the product, and tells the brand’s story even before tasting.
How does Univerre support spirits brands?
Univerre supports brands in creating personalised bottles thanks to its expertise in glass and glass-printing techniques. From bottle selection to finishing touches, every project is designed to reflect the brand’s universe and enhance the product.
What are the advantages of screen printing on glass?
Screen printing allows direct printing onto the bottle without using a label. This technique offers:
- a premium appearance,
- excellent durability,
- strong resistance,
- an elegant and high-end finish.
How do you create a personalised gin bottle?
Creating a custom bottle generally involves several stages:
- defining the visual identity,
- selecting the bottle,
- graphic design development,
- choosing decoration techniques,
- validating prototypes before production.
Why has packaging become essential in the spirits industry?
Packaging is now a true communication tool. A distinctive bottle allows a brand to stand out on shelves, strengthen its image, and create an emotional experience around the product.
How does Univerre help enhance a brand’s identity?
Thanks to its expertise in glass and decoration, Univerre helps brands transform their bottles into genuine storytelling tools. Every detail — shape, finish, printing, or texture — contributes to conveying the product’s universe.
What types of projects can be developed with Univerre?
Univerre supports a wide range of projects in sectors such as:
- spirits,
- wines,
- craft beverages,
- premium and gourmet products.
Why choose an original bottle for a craft gin?
An original bottle helps reinforce the artisanal and premium positioning of a gin. It also contributes to creating a coherent and memorable brand experience for consumers.
What are the key elements of successful packaging?
Effective packaging combines:
- a strong visual identity,
- high-quality materials,
- decoration aligned with the brand universe,
- premium finishes,
- a distinctive visual experience.
Why work with a glass specialist like Univerre?
Working with Univerre means benefiting from complete technical and creative support, from bottle selection to the most suitable personalisation solutions for the project and the brand’s positioning.
