San Piero: the story of an exceptional olive oil in a custom-made bottle
San Piero is a family-owned company specializing in the production of premium extra-virgin olive oil, founded on a simple vision: to offer an oil of impeccable quality, crafted according to the most rigorous methods. The company pays close attention to every step of the production chain, from olive cultivation to the final product analysis. This approach, guided by technical expertise and respect for the terroir, is accompanied by a strong commitment to transparency and authenticity. San Piero thus stands out for its desire to create an oil that carries meaning, both rooted in Italian tradition and crafted according to the most demanding contemporary standards.
A name filled with meaning
The name San Piero follows a dual cultural and symbolic logic.
It refers to Saint Peter, a historical figure of Christianity, and brings together two Italian linguistic traditions: “Piero” in the north of the country and “Pietro” in the south.
This choice makes it possible to unify these heritages and reinforce the product’s Mediterranean identity.
The name also holds personal significance for the creators of the oil, but for Univerre, it is above all a strong identity that needed to be visually translated into the bottle and the label.
A custom-made bottle designed by Univerre
To accompany an olive oil often described as “yellow gold,” the San Piero company sought packaging capable of expressing all its nobility. The label, adorned with real touches of gold, already conveyed a premium dimension but required a technique that matched its ambitions. “The solution was screen printing — the best method we found to achieve a high-quality label, perfectly faithful to our intention,” explain the creators of San Piero. Very quickly, the question of the container became central: “But how do we showcase liquid gold? We realized that an ordinary bottle would not suffice. We found nothing on the market that truly reflected the premium quality of our oil.”
It was in this context that Univerre was approached to develop a fully custom-made bottle. The work focused on creating an exclusive mold for a unique shape, selecting a dark-tinted glass to preserve the natural properties of the oil — a choice that San Piero describes as “deliberate, designed to best protect the unique properties of our olive oil” — as well as integrating a surface perfectly suited to screen printing to accommodate the golden decoration with precision. The objective was clear: to design a bottle that combines functionality, elegance, and product enhancement.
An identity-driven design
Beyond the technicality of the bottle, the whole had to visually express San Piero’s identity. The name, carrying both cultural and personal symbolism, needed a strong expression through the bottle and its decoration.
The screen-printed design on the glass bottle, depicting a mirrored olive tree inspired by the symbol of Gemini, illustrates the duality of the product: an oil that nourishes the body while conveying a profound story. The design was developed by the owner and further enriched through exchanges and ideas contributed by members of the Univerre team, whose input helped shape the final visual. This graphic universe is the result of a collaborative creative process bringing together graphic designers, artists, and partners, giving rise to a distinctive visual identity.
Our glass printing techniques :
Whether you opt for a minimalist, elegant design or a vibrant, creative visual, Univerre Pro Uva offers two high-quality printing methods to magnify your glass bottles. Each technique offers unique advantages, depending on your design, visual identity and desired volume.
Screen printing on glass
Screen printing combines traditional expertise with precision: up to six colours, including precious metals such as gold and platinum, can be applied directly to the glass. After application, the ceramic inks are vitrified at high temperature, giving a robust, dishwasher-proof finish. This process is ideal for elegant logos, clean lines and high-end visuals with a tactile effect.
Digital printing
Digital printing is revolutionising glass decoration: its infinite range of colours means you can reproduce subtle gradations, complex illustrations or photographs with exceptional fidelity. With no need for stencils or plates, this method is ideal for small runs, limited editions or variable designs.
