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- Author: Sandrine Rey
What if every tasting became a sales opportunity?
In a winery, every visit is a unique moment. Visitors discover your world, taste your wines, talk with you, and enjoy an authentic experience. Yet once the visit is over, most of these encounters lead nowhere. Read more
The Future of Consumption and Packaging in Switzerland
The Swiss beverage market is undergoing a silent yet profound transformation. It is not simply a matter of changing volumes or occasional shifts in habits. It represents a structural shift in the relationship to consumption, quality, and sustainability. Read more
Grand Cru of Wallis Glass Wine Bottle: Prestige and Customisation
The Grand Cru of Wallis bottle is much more than a simple container: it was designed to embody the winemaking excellence of a canton renowned for the richness and diversity of its terroirs. Read more
Do the Swiss really drink less wine?
“Wine consumption is declining.” You see this headline everywhere. It sounds self-evident, almost inevitable. But what if this statement only told part of the story? What if the real question were not why we drink less wine, but how to continue – or even improve – sales in a market that has become more selective? Read more
