The Art of Pressing in Digital Printing on the Möhl Bottle
For over 130 years, the Möhl family has carried on a unique tradition centered around fruit, juice, and cider. On the shores of Lake Constance, in the picturesque region of Arbon, five generations have shared the same passion: transforming the riches of Swiss orchards into authentic, natural products. This artisanal know-how, passed down from father to son, has evolved over time through technical innovations and new, nature-friendly approaches.
Even today, the company remains deeply rooted in its founding values: simplicity, honesty, and closeness to the land. These principles guide every step of production, from the careful selection of fruit to bottling. The Möhl story is that of a visionary family creating beverages that tell a story — one of their land and their passion.
A Taste of Autumn, Freshly Pressed
Every autumn, nature offers its finest fruits, and at Möhl, this season is synonymous with excitement. It’s the long-awaited time for pressing the “Frisch ab Presse” apple juice — a ritual that celebrates freshness and seasonality. Crisp apples and juicy pears, harvested at perfect ripeness, are carefully pressed to produce a naturally cloudy juice rich in aroma and character.
This juice is unfiltered, preserving all the natural texture and fibers of the fruit, giving it an authentic, smooth, and slightly tangy taste. Thanks to the brand’s iconic swing-top bottle, customers can fill their own bottles directly from the tap at the Möhl beverage store — a friendly, hands-on experience reminiscent of traditional practices. It’s a true sensory experience: each sip evokes the freshness of the orchards and the gentle spirit of autumn.
A Bottle That Tells the Fruit’s Story
But this exceptional juice stands out for more than just its flavor. Its bottle proudly displays the “Möhl-Ziit” motif — a special edition paying tribute to the juice-pressing process and the family’s craftsmanship. The delicately illustrated design depicts the fruit’s cycle — from picking to tasting — through an artistic composition shaped like an apple itself.
Every visual detail was carefully designed to reflect Möhl’s spirit: passion, patience, and precision. The “Möhl-Ziit” is more than just a time of year; it’s a symbol of the bond between nature and family, a celebration of time passing, and the joy of sharing.
To highlight this colorful and intricate motif, the Möhl family chose digital printing on glass. Recommended by our team, this technique allows for faithful reproduction of colors, gradients, and fine details while ensuring optimal resistance to wear and washing.
Printing Solutions That Elevate Your Creations
At Univerre, we share the same vision: bringing ideas to life through glass. With our digital printing and screen-printing technologies, we support brands in creating unique, expressive, and sustainable packaging. Every project is a tailor-made collaboration, designed to highlight visual identity and reflect each client’s unique values.
Whether it’s a limited edition, an artisanal production, or a large-scale series, our expertise allows us to combine technical precision, creativity, and premium quality. As with Möhl, we believe that every bottle is much more than a container — it’s a vessel of emotion and storytelling.
Our glass printing techniques :
Whether you opt for a minimalist, elegant design or a vibrant, creative visual, Univerre Pro Uva offers two high-quality printing methods to magnify your glass bottles. Each technique offers unique advantages, depending on your design, visual identity and desired volume.
Screen printing on glass
Screen printing combines traditional expertise with precision: up to six colours, including precious metals such as gold and platinum, can be applied directly to the glass. After application, the ceramic inks are vitrified at high temperature, giving a robust, dishwasher-proof finish. This process is ideal for elegant logos, clean lines and high-end visuals with a tactile effect.
Digital printing
Digital printing is revolutionising glass decoration: its infinite range of colours means you can reproduce subtle gradations, complex illustrations or photographs with exceptional fidelity. With no need for stencils or plates, this method is ideal for small runs, limited editions or variable designs.
