Smart Bottle: Univerre makes the bottle smart

The world has changed and we are changing our behavior to make life easier, smarter and better. People are looking for products with greater added value, to enjoy and experience a story behind a product. Thanks to a smart bottles, this becomes possible!

Univerre’s goal is to make the wine experience tangible even before the purchase decision. If a bottle is intelligent, it is possible to find out all the important information about the product with just one “tap” with the smartphone and buy it directly. To make this possible, an NFC tag is attached to the bottle. These tags can be continuously synchronized with current information about the product.

The advantages of a smart bottle

The goal of Univerre was to make the wine or spirits experience tangible for the consumer even before the purchase. If a bottle is intelligent, you can find out all the important information about the product with just one “tab” on your smartphone and then buy it directly. To make this possible, an NFC tag is affixed to the bottle. These tags can be continuously synchronized with current information about the product. “Through an NFC tag, each bottle becomes a point of sale, the customer speaks directly with the producer, including detailed expert advice on the product,” explains Fabio Naselli Feo, CEO of Univerre. “Our primary goal was to help our customers market their wine better, faster and more efficiently. Work processes are simplified and the producer can measure exactly where, when and how his bottle was interacted with. Thus, new markets and trends can be discovered more quickly,” Fabio Naselli Feo continues.

The Univerre Smartbottle platform

The Univerre Smart Bottle platform connects the producer directly with the customer. Here, the prospective customer receives all information about the producer, the product, advice from a digital sommelier and, if desired, personalized offers for a product can be created.

Whether at exhibitions or in a restaurant; if a bottle is tagged with an NFC tag, it can be purchased directly by anyone present and without the hassle of paperwork, or searching for the bottle on Google. With this direct-to-consumer connection, not only can new customers be acquired quickly, but sales can also be increased.

What can a smart bottle do?

Visibility

Each bottle becomes a point of sale and information.

Digital experiences

Create digital experiences for your products.

More customer oriented

Through a digital sommelier you can create content and each bottle is valorized.

Additional sales platform

Through the Smart Bottle sales platform, you have an additional point of sale, giving you more reach and customers.

Real-time data

Get information where, when and how your bottle was interacted with.

Market analysis

Simple analysis tools make it easy to identify trends, new markets and new customer groups.

Get started with a smart sales solution

In just 4 simple steps to more customers and more sales!

How to scan a smart bottle

IoT (Internet of Things) is the central collective term when talking about products that are becoming intelligent. Physical and virtual products are networked with each other and are made to work together through information and communication technologies.

Activate the NFC reader on your smartphone

Bring your smartphone up to the NFC tag and lightly tap it.

Have a digital experience with this product.

Do you have any questions? Do not hesitate to contact us.