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The world has changed and we are changing our behavior to make life easier, smarter and better. People are looking for products with greater added value, to enjoy and experience a story behind a product. Thanks to a smart bottles, this becomes possible!

Univerre’s goal is to make the wine experience tangible even before the purchase decision. If a bottle is intelligent, it is possible to find out all the important information about the product with just one “tap” with the smartphone and buy it directly. To make this possible, an NFC tag is attached to the bottle. These tags can be continuously synchronized with current information about the product.

The advantages of a smart bottle

The goal of Univerre was to make the wine or spirits experience tangible for the consumer even before the purchase. If a bottle is intelligent, you can find out all the important information about the product with just one “tab” on your smartphone and then buy it directly. To make this possible, an NFC tag is affixed to the bottle. These tags can be continuously synchronized with current information about the product. “Through an NFC tag, each bottle becomes a point of sale, the customer speaks directly with the producer, including detailed expert advice on the product,” explains Fabio Naselli Feo, CEO of Univerre. “Our primary goal was to help our customers market their wine better, faster and more efficiently. Work processes are simplified and the producer can measure exactly where, when and how his bottle was interacted with. Thus, new markets and trends can be discovered more quickly,” Fabio Naselli Feo continues.

The Univerre Smartbottle platform

The Univerre Smart Bottle platform connects the producer directly with the customer. Here, the prospective customer receives all information about the producer, the product, advice from a digital sommelier and, if desired, personalized offers for a product can be created.

Whether at exhibitions or in a restaurant; if a bottle is tagged with an NFC tag, it can be purchased directly by anyone present and without the hassle of paperwork, or searching for the bottle on Google. With this direct-to-consumer connection, not only can new customers be acquired quickly, but sales can also be increased.

The Univerre Smart Bottle

What can a smart bottle do?

A smart bottle increases the visibility of the product

Visibility

Each bottle becomes a point of sale and information.

You can create digital experiences with a smart bottle

Digital experiences

Create digital experiences for your products.

A smart bottle is more customer oriented

More customer oriented

Through a digital sommelier you can create content and each bottle is valorized.

A smart bottle turns every product into an additional point of sale.

Additional sales platform

Through the Smart Bottle sales platform, you have an additional point of sale, giving you more reach and customers.

With a smart bottles you can see where, when and how the product was interacted with.

Real-time data

Get information where, when and how your bottle was interacted with.

Through an intelligent bottle, trends, new markets and customer groups can be easily identified.

Market analysis

Simple analysis tools make it easy to identify trends, new markets and new customer groups.

Get started with a smart sales solution

In just 4 simple steps to more customers and more sales!

Univerre Smart Bottle: Create free account

Create account

Create your free account on smartbottle.univerre.ch

Univerre Smart Bottle: Select the products you want to become smart.

List products

Select the products you want to make smart.

Order NFC Tags for the Univerre Smart Bottle Platform

Order NFC Tags

Order the NFC tags through the Univerre Smart Bottle platform and apply them to your bottles.

Start with the smart sales solution Univerre Smart Bottle

Take off with Univerre Smart Bottle

Get started with the intelligent sales solution.

How to scan a smart bottle

IoT (Internet of Things) is the central collective term when talking about products that are becoming intelligent. Physical and virtual products are networked with each other and are made to work together through information and communication technologies.

Activate the NFC reader on your smartphone

Activate NFC for the Smart Bottle on smartphone

Bring your smartphone up to the NFC tag and lightly tap it.

Activate NFC tag and smartphone for Univerre Smart Bottle

Have a digital experience with this product.

Start Univerre Smart Bottle Experience

Do you have any questions? Do not hesitate to contact us.

Barcheri Paola

Inside Sales International & Online

Barcheri Paola

Inside Sales International & Online
Olivier Burgat

Burgat Olivier

Head of Sales Swiss Romandie and Valais

Burgat Olivier

Head of Sales Swiss Romandie and Valais

Product Manager Vin

La Rocca Marcello

La Rocca Marcello

Tessin & Suisse alémanique

La Rocca Marcello

Tessin & Suisse alémanique

Responsable de ventes Suisse allemande & Tessin

Lehmann Martin

Suisse alémanique

Lehmann Martin

Suisse alémanique

Product Manager Spirit

Longo Jimmy

Tessin & Suisse alémanique

Longo Jimmy

Tessin & Suisse alémanique

Product Manager Bier

Meyer Safrane

Suisse Romande

Meyer Safrane

Suisse Romande

Naselli David

Marketing | Marketing & Ventes

Naselli David

Marketing | Marketing & Ventes

Marketing | Marketing & Ventes

Rexhepi Mimoza

Univerre Deco

Rexhepi Mimoza

Univerre Deco

Vuignier Etienne

Suisse Romande

Vuignier Etienne

Suisse Romande