Trend: lightweight glass bottles
Many beverage producers such as winemakers, brewers or even spirits producers are considering exchanging their current wine, beer or spirits bottles for lightweight glass. Have you ever considered switching to lightweight glass bottles? We have compiled some interesting facts for you.
Lightweight glass: a more environmentally friendly packaging without loss of attractiveness or performance!
A study has shown that lightweight glass is not only more environmentally friendly, but that it can also save a company money without affecting the attractiveness of the brand or product. The study also revealed that switching to lightweight glass is a resource-efficient solution and saves more than 150,000 tonnes of glass per year.
A persuasive sales argument
Many winegrowers and brewers have already started to convert their wine or beer bottles to lightweight glass with considerable success. According to the study, these companies are perceived as innovative and attractive by consumers. Indeed, consumers have a positive view of reducing the weight of the bottle when the environmental benefits are highlighted. This argument also enhances the brand’s core values.
The advantages of a lightweight glass bottle:
- more environmentally friendly – fewer raw materials in manufacturing and less CO2
- more economical – lower transport costs
- no compromise on quality –compared to a standard glass bottle
- recyclable – is also made from recycled materials
The effect of lightweight glass and standard glass on the consumer
Funded by the Waste & Resources Action Programme (WRAP), several tests were carried out with different consumers during their study. The aim was to find out what consumers really think of lightweight glass bottles. To do this, consumers were asked to compare different glass bottles that were similar or identical and measured how the weight of a glass package was perceived.
The following results were observed:
- participants struggled to detect a 5–10% difference in glass container weight, even when expecting a weight difference;
- when tests were ‘uncued’, weight differences of up to 40% (for an empty container) and 20% (for a full container) went undetected among a sizeable number of participants;
- in real-life scenarios (e.g. a supermarket) consumers very rarely compared the gross weight of two products at the same time when making a purchasing decision.
According to Professor Steve Westerman, consumer behaviour towards lightweight packaging depends on a multitude of complex factors, ranging from the type of product to the social background and age of the consumer. In general, a lighter champagne or spirits bottle might seem less prestigious. However, this depends on the expectations of each consumer. The lighter glass is distinguished by its practicality and therefore meets the expectations of pragmatism.
To sum up, the results provide encouraging evidence that the reduction in packaging weight can remain unnoticed by the consumer and therefore that the perceived quality of the product is not altered.
Enhancement of the glass bottle by personalisation
In contrast to weight, the presentation and value of a glass bottle play an important role. According to a recent study, conducted with the neuroscience institute Mind Insights, it was found that a glass bottle with a screen print creates a particularly interesting impression on the perception of the product’s authenticity. The perception of authenticity increases by 10% compared to a label. Increased authenticity is a guarantee of honesty for the consumer, and the consumer is therefore more inclined to buy a glass bottle with an enhancement than a bottle with a label.
Did you know that?
A classic glass bottle is made from
- 71% sand
- 14% soda ash in the form of sodium carbonate
- 11% limestone
- 4% other ingredients, including colourants.
To this mixture is added cullet, meaning broken glass from recycling. The use of cullet enables the recovery of packaging waste as well as savings in energy and raw materials.
Discover the range of lightweight glass bottles
Keeping abreast of the latest trends on the market, Univerre offers you a new range of lightweight glass bottles adapted to your needs.
Lightweight glass wine bottles
- Fifty Light
The Fifty Light BVS 30H60 wine bottles with a capacity of 50 cl are lighter and made from 55% recycled glass. With a weight of only 290 grams, this bottle reduces waste by 20%.
Lightweight glass beer bottles
The new Long Neck Light beer bottles are distinguished by their lightness and ecological and also economic aspect. They weigh only 190 grams compared to 216 grams for a classic Long Neck beer bottle.
Packaging: VMF 2’888
Your personalized bottle
Stand out on the market with a personalized or relief bottle and pack your products perfectly. When we look more closely at the packaging industry, we see that brand packaging is becoming increasingly important. Univerre supports you from concept to the realization.
Create your own personalized bottle with Univerre
Imagine, you could create your own bottle. What would it look like? A bottle with your logo in relief, the neck of the bottle in the shape of a mountain or a brand new bottle shape, which no one else has? With Univerre you can create the bottle of your dreams. From the idea to the realization, Univerre helps you to create your personalized bottle, according to your wishes.
Your personalized bottle with relief
- Support from the idea to the realization
- Ability to produce small quantities
- 37.5cl and 50cl from 14’000 pieces
- 75cl from 12’000 pieces
- Graphic support
- Quick availability of samples in 3D printing
- The costs of the moulds are partially covered by Univerre
- Transport and customs clearance organised by Univerre
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