Artificial Intelligence (AI) is revolutionising our world, and now permeates every sector. In the medical field, it offers advanced diagnostic capabilities, enabling early detection of pathologies and personalised treatments. In the business world, it is optimising processes, and in the transport sector, it is introducing autonomous cars, revolutionizing mobility.
AI is also shaping our daily lives through virtual assistants and voice recognition systems. Its influence is omnipresent and continues to develop, opening the way to new opportunities and fundamentally changing our daily lives.
What about the world of packaging?
In the world of glass packaging too, artificial intelligence (AI) is playing an increasingly crucial role.
This revolutionary technology is transforming the way glass packaging is designed. It is enabling greater customisation of packaging according to consumer preferences. It opens up exciting new prospects for the packaging sector.
Our commitment to exploring the potential of AI
In our relentless pursuit of innovation, we’ve been exploring the potential of artificial intelligence (AI) in packaging design.
Our aim: to discover how this technology can transform the creative process of creating glass packaging.
The integration of AI into packaging design offers a range of possibilities in the generation of visual concepts. This allows us to explore and present our customers with a wide range of options, enriching our offerings and enabling us to present innovative products.
AI at the service of packaging
We delved into the fascinating world of AI to push the boundaries of creativity using the capabilities of “text to image generators”. This technology has enabled us to generate unique visual concepts in record time. However, these ideas are only the starting point for a collaborative process. It is essential that the graphic designers are involved in refining the proposals, adding their expertise to assess the feasibility of the product.
This synergy between artificial intelligence and human talent opens up new perspectives in packaging design. It makes it possible to offer products that capture attention on the shelves and stand out from the competition.
From Virtual to Real
Following on from our last article, in which we explored the potential of AI in packaging design, we’ve gone one step further.
We selected two visuals created by an AI and reworked them with our graphic designer. By combining AI-generated inspiration with human know-how, we refined these concepts to make them more functional.
These reworked visuals were then used to create Pyrex prototypes, demonstrating the feasibility of the products imagined by the AI. This process enabled us to move from simple virtual ideas to tangible products, ready to be designed. This is a crucial stage in our innovation process, bringing us even closer to turning our boldest concepts into reality.
This adventure has shown us the inexhaustible potential of AI for inspiration. However, it has also highlighted the crucial importance of human intervention to refine and validate each stage of the creative process. AI was a catalyst, but it was human expertise that gave shape to our ideas.
Looking to the future: a promising collaboration
As AI continues to advance, we are convinced that new opportunities and innovations will emerge in packaging. This experience has opened our eyes to the infinite possibilities offered by this technology combined with our human expertise.
We can’t wait to see what this fusion of people and technology has in store for the future of packaging, and we’re ready to embrace the challenges and opportunities arising from rapidly changing packaging trends.
Join us on the AI adventure for your next project
If you’d also like to incorporate artificial intelligence into the development of your next product, our studio in Sierre is ready to support you.
Drawing on our experience and know-how in glass packaging design, we’ll be delighted to offer you innovative solutions tailored to your specific needs.
Come and discover our interactive studio, a space dedicated to exploration and creation, where our experienced team will guide you through the design process.
We understand the specific packaging design challenges you may face and are committed to finding solutions.
Contact us today to make an appointment and dive into the exciting future of packaging design with us. Together, we’ll turn your ideas into reality, skilfully combining our industry expertise with the infinite possibilities of artificial intelligence.