Create a packaging design that sells and makes your brand unique. In the Univerre Studio, you can work with our experts to develop your individual bottle shape or customised finish. For a glass design that arouses emotions – and stands out on the shelf.
In a saturated market and in the face of falling alcohol consumption, standing out is becoming a real challenge. In this context, the design of unique and eye-catching packaging is essential to attract consumers’ attention and leave a lasting impression. Successful design can be a major asset in standing out from the crowd and reinforcing brand identity.
Developing a successful packaging design requires time, in-depth technical expertise and a partner who understands the customer’s vision and can translate it into a tangible, functional product. In this blog, we explore a perfect example of this process: the redesign of the Trojka bottle. This project is an excellent example of how an idea can be brought to life with a methodical approach and the support of an experienced partner like Univerre.
Careful design for a unique experience
When redesigning the Trojka bottle, the objective was clear: not only to create a visually striking package, but also to offer a complete sensory experience.
The Trojka team, in collaboration with WIN designers and Univerre engineers, considered every aspect of the product: shape, size, materials and handling. Not only did the bottle have to be an attractive object, but it also had to be perfectly ergonomic, sitting comfortably in the hand and having a pleasant feel. The ultimate aim was to design packaging that would immediately grab attention on the shelf, while remaining true to the Trojka brand DNA, which embodies an image that is both modern and premium.
From concept to reality: a collaborative process
Transforming a digital concept into a physical product is a complex stage that requires a great deal of rigour. From the very first sketches of the Trojka bottle, the Univerre team saw the potential for an innovative, high-quality design. This project required close collaboration between designers and engineers, the challenge being to ensure that the shape of the bottle was not only beautiful to look at, but also pleasant to handle, for a wide range of consumers.
Throughout this process, the design evolved thanks to constant exchanges between the various stakeholders. Trojka’s marketing teams were invited to visit the Univerre studio to work on the final adjustments. This collaborative process enabled the bottle to be fine-tuned, both visually and functionally, ensuring that every detail was perfectly aligned with the brand’s expectations. These interactions help to optimise not only the design, but also the finishing touches, resulting in a final product that exceeds the customer’s expectations.
A fruitful collaboration for exceptional results
To develop the new Trojka bottle, Diwisa called on Univerre’s expertise. We wanted to know how the team had experienced the collaboration – and Rebecca Mathys, Brand Manager at Diwisa, gave us her enthusiastic impressions:
‘My visit to Univerre was an enriching experience from every point of view. The studio impressed me with its professional skills, creativity and palpable commitment – the whole process was not only professional, but also inspiring’.
She particularly praises the partnership with David Naselli and his team:
‘The team took the time to carefully answer all my questions. Every step was explained in a transparent and understandable way – I felt perfectly supported throughout the process.’
His clear advice to companies looking for a customised packaging solution:
‘Those planning bespoke packaging are in good hands at Univerre. Here, creative concepts meet technical know-how – the result: a product that convinces in every respect.’
For Rebecca Mathys, the collaboration has been a complete success – with the clear prospect of going even further:
‘Without Univerre’s expertise and support, the new Trojka bottle would not have become so unique. I’m looking forward to many more joint projects! ’
Univerre: the ideal partner for made-to-measure creations
Univerre goes far beyond standard packaging solutions. The company accompanies its customers every step of the way, from the initial idea to final production. Thanks to its expertise, Univerre transforms a creative vision into a perfectly finished product. The company offers a personalised approach, adapting to the specific needs of each customer and offering tailor-made solutions, from the creation of unique moulds to the definition of textures and the choice of finishes.
Univerre offers tailor-made solutions for the most demanding requirements. The company stands out for its ability to offer complete support throughout the process, guaranteeing a creation that perfectly reflects the brand’s identity and meets technical and functional standards.
The Univerre Studio: added value
Univerre’s studio, a veritable innovation centre, enables customers to bring their boldest ideas to life. With a space dedicated to creation, Univerre offers an immersive experience where every detail is taken into account. Customers can test, adjust and refine designs to ensure that their creative vision becomes a reality.
Our facilities provide an ideal environment for product development teams, graphic designers and our partners to collaborate and bring new glass packaging to market. Whatever stage of the design thinking process you’re at, a visit to our studio will help you create the perfect glass packaging.
You too can carry out your own custom packaging project
Creating a made-to-measure bottle is a strategic step for any brand wishing to stand out in a competitive market. A unique bottle not only adds value to the product, but also reinforces the brand’s identity. If you, too, want to design a bottle that tells a story, captures attention and offers a unique experience to your consumers, Univerre is the ideal partner to realise your most ambitious projects.
Contact us to arrange a meeting in our studio and bring your bespoke packaging ideas to life. Our team of experts is ready to work with you every step of the way to offer a solution that is perfectly tailored to your needs.
